Friday, December 19, 2008

Energy Efficiency Is #1 Issue For Consumers

Every year the Joint Center for Housing Survey comes out and every year it looks like last year's report. Surprise, not this year.

84% of the people surveyed chose energy efficiency as their first concern when considering new windows and siding. Not very long ago energy efficiency wasn't that big of a concern to most people, leaving me to ask "What changed"?

I have to believe that the awareness of the general public about the energy efficiency of windows is really what has changed. Concern for the environment and energy use can also be seen in the "green" movement".

The real test will happen when there is a choice to make. If the total replacement window package is $4,000 more for windows that are twice as energy efficient which window will be chosen? The ROI on double the energy efficiency more than pays the difference in cost in less than six years but how many people really think like that?

It will be interesting to see if energy efficiency and long-term thinking prevail over immediate cash outlay. Stay tuned!

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